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Subject: Profession in mass communication
Date: 26-Aug-2008
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| Question: 1. which is the best, easy and most captivating among the career under mass communication
2. please tell me more about artist and advertisement under masscommunication. |
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Answer: Mass communication is a combination of many subjects, like print journalism, electronic journalism,writing, editing, film making,public relations etc.If you want to make career and want to be successful, then never think of an easy way out. Short cuts can become long cuts. You need to specialise in that area in which you think, you can excel.
- Sales Promotion: To persuade people to buy a particular product or service.
- Public Relations: To create a positive image of a company.
- Education: To influence social attitude on matters of general concern and inform people about welfare schemes through public interest campaigns inititated by government or private organizations.
Following are the main areas of work in the advertising field:
- Client Servicing
- Creative Department
- Media Department
- Production
- Television and Film
- Photography
- Market Research
- Exhibition and Event Management
- Promotion and Direct Marketing
Most of the advertising courses are offered at postgraduate level. Courses generally include an overview of communications with and introduction to research methods; an understanding of marketing issues; financial and creative aspects of advertising; public relations; media planning and some technical training in graphics and production.
All the best
Counselor
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| Page 107 |
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