| Answer: Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication.The sphere of mass communication being widely spread, requires a combination of skills and traits. Different areas asks for different qualities, but for anyone to take on any of the fields of mass communication definitely requires better than average performance in whatever one does. It is not easy to get in and progressing is even difficult. In general, excellent communication skills, being a good team player are important, besides being confident and hardworking. Physical stamina and will power count in favour for jobs in mass communication. Other attributes vary from one another depending upon the area one pursues.
So if you feel you can be creative and if you have a special liking for a specific field in mass communication like journalism,public relations, acting, fil production, advertising etc, then you should do the post graduation in the area of your interest otherwise you can think of doing MBA.
You may read more details about Mass Communication at: Career Choice in Mass Communication
Diversification in different areas of mass communication is witnessing a steep rise and is expected to thrive further, on account of growing professionalism and advancement in this sector. Anyone who is creative, dynamic, enterprising and has a flair to project his ideas, thoughts, observation through different mediums of communication can accomodate himself comfortably in this industry. Computers, especially the advent of Internet has furthermore brought new and challenging opportunities in the communication segment. It is attracting a more and more people from traditional forms of mass media.
Opportunities for placement in diverse fields of mass communication are available in publishing houses, radio and television companies, corporate world, entertainment industry, media industry, advertising agencies, public relations agencies, government organisations etc.
All the best
CareerAge Counselor |
